Partner with Health Britannica
We accept a small number of sponsored placements each quarter from supplement and wellness brands whose products genuinely fit our audience. Placement is an editorial feature, clearly disclosed, held to the same evidence standards as our organic coverage. The form below is the fastest path.
Swipe or ask
Your buyer swipes past ads. They ask an AI the exact question.
On a feed, an ad gets a fraction of a second before the thumb moves on. When the same buyer is ready to choose, they type the precise question into an AI assistant, and the answer is a Health Britannica page.
Advertising on a feed
You paid for the view. They swiped past it.The thumb decides in a fraction of a second, and the bill counts it as an impression either way.
A buyer asking an AI assistant
7,927 times Copilot answered this exact question using this Health Britannica page, 18 July 2026 to 17 October 2026 · informational intent
- "ashwagandha supplement": answered from Ashwagandha KSM-66: Benefits, Safety, Dosage & Best Brands (2026), 7,927 times
- "best probiotics": answered from Best Probiotic Supplements in 2026: Strains, CFUs & Brands Ranked, 2,882 times
- "best vitamin D supplement": answered from Best Vitamin D Supplements in 2026: D3+K2 Brands Ranked, 1,748 times
- "nsf certified creatine": answered from Best Creatine 2026: Certification Checked, HCl Claims Tested, 476 times
Questions, counts and page pairings: Microsoft Copilot grounding queries for Health Britannica pages, 18 July 2026 to 17 October 2026 (Bing Webmaster Tools). The answer text is each page's own published description. The feed is an illustration of how ads are scrolled past, not a measurement.
Four steps from a buyer's question to your product
Someone asks
A buyer types a real question into Copilot or ChatGPT.
The assistant searches
It looks for pages that already answer that question well.
It reads a Health Britannica page
Your product is on that page.
The answer names options
The buyer reads an answer built from the page you are on.
Most partners optimize for Google. We engineer for the answer engines, and we can prove it.
The Lattice network is cited across Microsoft Copilot at a scale we publish rather than assert, and the current figure, its measurement date and the per-property breakdown are in the verification section below. It is a Bing-measured sample, so the real figure is higher. A placement here sits inside the source material the AI engines read when they answer your buyer.
To be exact about the proof: that figure is Microsoft Copilot specifically (the engine we have instrumented), it counts citations, being shown as a source in an AI answer, and Bing itself labels the count a sample. We make no traffic guarantee. On health topics every claim is still graded against primary literature, and editorial verdicts stay under our byline; sponsorship buys visibility, never a verdict.
Citations are the scale story. The conversion story is ChatGPT: between June and July 2026, ChatGPT referrals to Nesyona grew 172 percent month over month (223 to 607 sessions).
Which is why we say exactly how the price is set: the rate follows the property: the more often the answer engines cite it, the higher its tier, and the citation count beside each page shows you what that buys. A citation counts how often a page is pulled as a source inside an AI answer. It is not a visit, and we never present it as one. Where we can measure AI sessions we show them beside the tier, and we will tell you which instrument produced any number we show you.
See placement ratesWhy placements here are priced as premium
An ad interrupts someone. A Health Britannica page answers them.
Everyone who reads this page arrived because they asked an AI assistant or a search engine about exactly this category. Advertising buys attention. A placement here puts you inside the answer.
Most advertising is a net: cast it over a feed of thousands and hope a few of them were shopping for what you sell that minute. Lattice works the other way. The network is thousands of single hooks, each one baited for one exact question and sitting on the page an AI assistant reads when someone asks it. Whoever finds you here was already looking.
Six months of presence, to scale
What each option costs before anything runs. Bars are drawn to scale.
42x less than ChatGPT ads, for six months on a page the answer is built from.
What the same budget buys elsewhere
| Option | What it costs | Who it reaches |
|---|---|---|
| Meta ads (Facebook, Instagram) | $4.82 to $8.32 per 1,000 impressions1,2 | Whoever is scrolling a feed, shopping for your category or not |
| LinkedIn ads | about $39 per 1,000 impressions2 | People matched by job title, not by what they are trying to buy |
| Google search ads | $5.42 per click on average ($9.87 in legal), paid again for every click3,4 | Searchers, but paid click-through fell 68% on queries where Google shows an AI answer |
| ChatGPT ads | $25 to $60 per 1,000 impressions; launched with a $200,000 minimum, since cut to about $50,0005 | A sponsored unit beside the answer, not inside it |
| GEO agency retainer | $6,850 a month (median), about $41,100 over six months6 | A campaign to try to get you onto the pages AI assistants cite |
| A Lattice placement | from $300 across the network; $1,200 on Health Britannica, for six months | Your product on the page the AI assistant already reads, in front of someone asking about your category |
Why the answer is where the money moved
- 51% of B2B software buyers now start their buying journey in an AI chatbot, not a search engine.7
- Only 12% of the links ChatGPT, Gemini and Copilot cite appear in Google's top 10 for the same question, so a search budget does not buy you into the answer.8
Why there is no free route onto these pages
We receive around 15 requests a day from companies asking to be included. Editorial reviews stay merit-based and wait in a queue, and not every request makes it onto a page. Partner placements skip that queue: they go live as soon as your copy is approved, labelled as sponsored, and they never change our editorial rankings or verdicts. That independence is why the answer engines keep citing these pages, and it is what you are buying access to.
Sources, checked 17 October 2026:
- Gupta Media, Social Media Ads Cost tracker, 2025 annual averages (guptamedia.com/social-media-ads-cost)
- Gupta Media figures reported by Digiday, 17 April 2026 (digiday.com)
- LocaliQ / WordStream, Search Advertising Benchmarks, updated 1 June 2026 (localiq.com/blog/search-advertising-benchmarks)
- Seer Interactive, AI Overview impact on Google CTR, 4 November 2025 (seerinteractive.com)
- Digiday, ChatGPT ads pricing, 17 April 2026 (digiday.com)
- First Page Sage, GEO and AEO Pricing Statistics 2026, 7 October 2026 (firstpagesage.com)
- G2, The Answer Economy survey, March 2026, 1,076 buyers, reported by Demand Gen Report (demandgenreport.com)
- Ahrefs, AI search overlap study, 15,000 prompts, 11 August 2025 (ahrefs.com/blog/ai-search-overlap)
- Lattice figures: Microsoft Copilot citations from Bing Webmaster Tools AI Performance, 90 days to 25 October 2026; ChatGPT page pulls from our Cloudflare request logs (ChatGPT-User agent, served pages only).
How sponsorship works here
- Topical fit is mandatory. If your product does not naturally serve our supplement and wellness readers, we decline. No exceptions, regardless of budget.
- We sell placement, never rankings or verdicts. You can suggest angles and supply product information; the ranking, the rating, and any verdict are written under our byline using our methodology. That line is what keeps the site worth being featured in.
- Every placement is disclosed. A visible "Sponsored" label plus
rel="sponsored"on all paid links, per FTC and Google guidance. YMYL health-claim caveats apply. - Evidence standards still apply. Claims are graded against primary literature; we state limits, not just conclusions. We will not publish a claim we cannot support.
- No
/deals/or/partners/subfolders. Sponsored content is integrated inline with our editorial and audited for topical cohesion under Google's Site Reputation Abuse policy.
rel="sponsored" offered on advertiser links (recommended default, buyer's choice) · our byline + evidence standards · health-claim caveats · topical-cohesion audit · no off-niche placements at any price.
What we will not do
- Crypto, NFTs, "make money online" pitches (off-topic regardless of price)
- Products with active fraud or undisclosed-deception complaints
- "Five-star" guaranteed-rating placements (we write honest reviews; the verdict is editorial)
- Hidden sponsorship (no visible Sponsored label;
rel="sponsored"is offered as the recommended default and the buyer chooses) - Health claims we cannot support against primary literature, at any price
- Anything implying a product diagnoses, treats, cures or prevents disease
Cited 2,213,346 times by Microsoft Copilot in 90 days. Check every number.
Every figure here is published, dated and linked to the instrument that produced it. Better still, ask Copilot a question in your category and see whose pages it names as its sources.
This property
Microsoft Copilot named this property's pages as its source 168,082 times over the ninety days to 25 October 2026, read from Bing Webmaster Tools. Network total 2,213,346 across 14 properties. See the tear sheet, which is regenerated from the same capture and is the figure we hold ourselves to.
The live shelf
Every sellable page with its citation count and its price, published rather than quoted on request. Open the placement inventory and filter to Health · YMYL. If a page is not on that list it is not for sale.
Published research, not a pitch deck
Our methodology and datasets are published with DOIs by a research network whose review board is ORCID-verified. The GEO transparency report carries the full instrument readings. A citation counts how often an AI answer names a page as its source.
Placements and pricing
One rate card, every way to buy. Every one holds the same editorial and evidence standards; the difference is placement type, not what we will say. Health Britannica is priced at the network's top tier because Microsoft Copilot cites it at that tier's volume, and as a health property it never prices below the YMYL floor: these pages carry a duty of care the entry tier cannot fund. Prefer to talk through fit first? Use the inquiry form below.
Your product inside the coverage the AI assistants already read: a labelled entry in relevant existing coverage under our byline with one rel="sponsored" link, live within 24 hours of your sign-off. Supplement and wellness topical-fit and evidence screening applies. Unlimited sponsored slots per page: buying in buys access to the shelf, ordered by top-of-shelf bid. Live for a 6-month term.
Your own page, not a slot in someone else's list. A dedicated sponsored review under our byline with evidence-based caveats and full disclosure, its own URL, live for a 6-month term, live within 24 hours of your sign-off. The editorial verdict stays ours, and sponsored placements are held to the same evidence standard as everything else on this site.
Book a review · $1,600That is how often Microsoft Copilot named a Lattice page as its source. This property alone: 149,807. Methodology and datasets published with DOIs, from an ORCID-verified research network.
Microsoft Copilot citations, Bing Webmaster Tools AI Performance, 90 days to 25 October 2026. Bing labels the figure a sample.
The top sponsored position on a page, for a 6-month term. Held for 30 days guaranteed, then open to a higher bid of at least 20%; if you are outbid you get 7 days to match and your placement stays on the shelf either way.
Take the top · $2,400A featured placement and a full hands-on review of your product, tested once, on the same property. Both on the 6-month term.
Buy the bundle · $2,400Placing more than one brand, page or property, or planning an ongoing programme? Partner and volume terms are quoted per programme. Tell us what you have in mind.
Ask about partner terms- Unlimited sponsored slots per page. Every slot is labelled Sponsored and sits on the shelf beside our editorial ranking.
- 6-month term per placement.
- Top of shelf is biddable: 30-day guaranteed hold, then outbid by 20% or more, with a 7-day right to match.
- Editorial rankings and verdicts are never for sale. That is why the answer engines cite these pages, and why a placement here is worth buying.
- Pay by card, or by invoice on net 15.
For context: agencies bill $5,000 to $12,000 a month for AI-visibility programmes, and monitoring alone runs $250 to $500 a month. A Lattice placement puts you inside the source the answer engine cites.
Custom pillars, co-branded comparisons, sponsored research and newsletter slots are quoted individually. Ask.
Verified badge, free and earned rather than bought. An embeddable "Verified by Lattice" badge for products our recorded AI-citation data genuinely names. It cannot be purchased at any of the prices above. Live in the AI-video category today and expanding per niche as each dataset clears our honesty floor; ask and we will tell you where your category stands.
Position is not for sale. A featured placement is a labelled, disclosed slot beside the editorial ranking. It never changes what we rank, what we recommend, or what we say about anything. That holds for every advertiser on every page, and it is the reason a placement here is worth having. On a health site it is not negotiable at any price.
Inquiry form
Tell us about your product and what you are hoping to accomplish. We reply within 48 hours with whether there is a fit and which placement makes sense. We say no to roughly half of what comes in, usually on topical fit. That is the deal, and it is why a placement here means something.
Looking to review our content as a credentialed clinician, or collaborate as a mission-aligned organization instead? That track is non-commercial, see Contribute. Health Britannica is not a substitute for medical advice; always consult a qualified professional. See our disclosure.